September 8, 2021 – AFTRADE DMCC is planning to partner with global conglomerate ETG in 8 countries across Africa, with an agreement between the two expected soon. This would see AFTRADE’s range of affordable tractors marketed through ETG’s network in southern and eastern Africa.
The eight markets under discussion are South Africa, Mozambique, Zambia, Uganda, Kenya, Namibia, the Kingdom of Eswatini (former Swaziland), and Botswana.
With AFTRADE representing most of the agricultural machinery manufacturers in Belarus, and ETG operating in 29 African countries, a partnership between the two corporations would be a win-win for both.
“This is an exciting opportunity for both companies to leverage each other’s strengths. AFTRADE can supply quality tractors from 9 HP to 450 HP, which meet the requirements of African farmers at every price point,” said Aleksander Zingman, head of AFTRADE DMCC.
He had met with Birju Patel, CEO of ETG, in July. Together they toured various factories in Minsk, where AFTRADE DMCC showcased the modern machinery that the company distributes in Africa.
Agricultural machinery is in demand in Africa as the continent gears up to increase food production. AFTRADE DMCC is the authorized dealer in the African market for most Belarussian manufacturers, and has set up local servicing centres to provide spare parts and warranty services.
Meanwhile, ETG, established in 1967, is one of the largest and fastest growing integrated agricultural conglomerates in sub-Saharan Africa, importing and exporting soft commodities to and from countries such as Tanzania, Kenya, Malawi, Mozambique, Nigeria and South Africa.
“For now, we are discussing distributing AFTRADE’s wide range of tractors. Once this partnership takes off, we can also supply our mining and transport vehicles through ETG’s strong regional network,” Zingman said.
A partnership between AFTRADE DMCC and ETG would complement each other’s operations in providing a complete portfolio in the booming agricultural sector in Africa.